We can see that in the society, there is a very high consumption index in the teenagers and that is affected by what companies make them think, by showing publicity and make the teen waste money in things that they do not need.
“We`ll buy a lot of clothes when we don´t need em” (Kanye West).
*The companies are using publicity that makes them appear in a higher class than other companies, for example “Pepsi” used publicity that criticizes “Coca- Cola” ( http://www.youtube.com/watch?v=9Gh61DRCT8A&hd=1 )
We can see that Pepsi is trying to make the teenagers consume Pepsi and not Coke.
*Other example could be “Televentas”, that wants to show that their products are very cheap and are better that the OTHER companies. They want to sell an idea that what they publicity shows is the best, using black and white images to show that the other products are very old, so the people decide to buy in “Televentas”.
“If I could be like that
I would give anything
Just to live one day
In those shoes”
Such has been the influence of media in our lives that we must deal with everyday personality twists.
Fashion and major corporations plays such an important role in our daily actions that we`re constantly pursuing their ultimate releases to buy them in order to fit into certain social groups.
There`s a clear example in Kanye West`s song “All falls down” which states
“We`ll buy a lot of colthes when we don`t really need ‘em.”
People become so obsessed with their artists that they forget to be themselves and try to imitate them. However, not only fans try to act as their favourite celebrities, but also among them, performers sometimes emulate characteristic actions of others in order for fans to follow them.
