The basical idea this man tries to project is that the capitalistic form of developing things is better in many ways but results inadequate for the areas like art. In terms of the «huge machine», art is basically converted into a productive technology, the thing with art is that the ideas are given and processed by individuals that means the conservatiion of copyright. When the work gets socialised, it converts into a mercancy, and much more where talking about huge corporations that abuse on one's trust as an individual.
The art can’t be manipulate or pre design by the industry, that is why this guy told that all type of art is independent from capitalism have to be completely free and sincere in all cases. “once cultural production is commercialize it is no longer art” (Rushkoff) is a pure way of expression for people that want to escape from the growing industry.
konko...lucho...thanks for post. I think you guys can decipher Rushkoff better than most people! Congratulations. I was simply thinking that as soon as we sold art, in any way, it becomes obsolete and part of the machine. But you guys talk of the importance and significance of copywrighting and escaping from industry. I feel that you guys can move from this topic of art being corporate into something political. How do politics influence whether we buy, or not? Are the corporations from the huge machine part of government?
The man tries to show that art and corporations are divided, and each one is independent, he also shows that art doesn´t come from capitalism, but he doesn´t criticizes the capitalism, he talks about the world, saying that is based on the market, finally he says that art is meant to show how the things really are and "wake people up", what basically he tries to explain is that art must show the reality, no matter what corporations and marketing thinks.
As Rushkoff said, art cant by control or produce by the corporation; art is like a safe please were no corporations can participate, because in the moment in which this corporations participate in art and commercialize with art it stop been art. The principal cause of this is that art responsibility is to show people what is real and to clear their minds from the market and the corporation’s powers that constantly attack us making of us their followers.
what i think that this man is trying to say is that people want to grow up and the only way to do it is to transform their lifes. For example the way he is talking about artist and how they stop to doing art and transform into a carrer, this means that marketing is something beyond dreaming, that have designer clothes or stuff like that makes you more important
What Rushkoff is trying to say is that people take conscious that what industries do is not art, he is trying to do that people don’t believe in corporations’ art. Capitalism and art have different purposes, the corporations what to commercialize and art is to make people wake up and to see what is going on in the world. So this both (art and corporations) have no relationship.
In my opinion, he is trying to say that as soon as the art gets to be mercancy, it stops being art. When an artist decides being a professional he stops being an artist at all, and at the beginning he says that art is the way human can sincerely express theirselves. With this relation, i think that he is trying to make us understand that wwe don´t buy art, or human thoughts, we just buy material things with no meaning
What Rushkoff is telling us in this video, is that companies and society are no longer trying to creat artists but profesionals in a capitalist system. He complaints about corporations controlling production and trying to control art but art cant be controlled because once it becomes commercialized it stops being art.
I’m in total agreement with Rushkoff, I think art is and most continue being different from capitalism and corporations. I think art is about reality, about ordinary things, not about making money or giving people fake expectatives as corporations advertizing campaigns do know at days. Unfortunately art is conceive as well as clothe and other elements as a corporate element and as he said artists stop being artists when they become in professionals, because they start making “art” for massive consumption and not unique pieces .
art always depends on the way people see it, from different perspectives, you can expect to see it from a capitalist way or from an artist way. people just cant expect from art to be seen just from an artist way, art is also a business like everything else, if you take that part away from art, it stops being that popular among people
This man basicly talks about capilatism vs art. i think that is not big deal if the art make part of the system its also a job that can be pay and its price depend on the quality of the product. I believe that any kind of product that is sell in high prices and is advertized is part of capitalism.
The basical idea this man tries to project is that the capitalistic form of developing things is better in many ways but results inadequate for the areas like art. In terms of the «huge machine», art is basically converted into a productive technology, the thing with art is that the ideas are given and processed by individuals that means the conservatiion of copyright. When the work gets socialised, it converts into a mercancy, and much more where talking about huge corporations that abuse on one's trust as an individual.
ReplyDeleteThe art can’t be manipulate or pre design by the industry, that is why this guy told that all type of art is independent from capitalism have to be completely free and sincere in all cases. “once cultural production is commercialize it is no longer art” (Rushkoff) is a pure way of expression for people that want to escape from the growing industry.
ReplyDeletekonko...lucho...thanks for post. I think you guys can decipher Rushkoff better than most people! Congratulations. I was simply thinking that as soon as we sold art, in any way, it becomes obsolete and part of the machine. But you guys talk of the importance and significance of copywrighting and escaping from industry. I feel that you guys can move from this topic of art being corporate into something political. How do politics influence whether we buy, or not? Are the corporations from the huge machine part of government?
ReplyDeleteThe man tries to show that art and corporations are divided, and each one is independent, he also shows that art doesn´t come from capitalism, but he doesn´t criticizes the capitalism, he talks about the world, saying that is based on the market, finally he says that art is meant to show how the things really are and "wake people up", what basically he tries to explain is that art must show the reality, no matter what corporations and marketing thinks.
ReplyDeleteAs Rushkoff said, art cant by control or produce by the corporation; art is like a safe please were no corporations can participate, because in the moment in which this corporations participate in art and commercialize with art it stop been art. The principal cause of this is that art responsibility is to show people what is real and to clear their minds from the market and the corporation’s powers that constantly attack us making of us their followers.
ReplyDeletewhat i think that this man is trying to say is that people want to grow up and the only way to do it is to transform their lifes. For example the way he is talking about artist and how they stop to doing art and transform into a carrer, this means that marketing is something beyond dreaming, that have designer clothes or stuff like that makes you more important
ReplyDeleteWhat Rushkoff is trying to say is that people take conscious that what industries do is not art, he is trying to do that people don’t believe in corporations’ art. Capitalism and art have different purposes, the corporations what to commercialize and art is to make people wake up and to see what is going on in the world. So this both (art and corporations) have no relationship.
ReplyDeleteIn my opinion, he is trying to say that as soon as the art gets to be mercancy, it stops being art. When an artist decides being a professional he stops being an artist at all, and at the beginning he says that art is the way human can sincerely express theirselves. With this relation, i think that he is trying to make us understand that wwe don´t buy art, or human thoughts, we just buy material things with no meaning
ReplyDeleteWhat Rushkoff is telling us in this video, is that companies and society are no longer trying to creat artists but profesionals in a capitalist system. He complaints about corporations controlling production and trying to control art but art cant be controlled because once it becomes commercialized it stops being art.
ReplyDeleteI’m in total agreement with Rushkoff, I think art is and most continue being different from capitalism and corporations. I think art is about reality, about ordinary things, not about making money or giving people fake expectatives as corporations advertizing campaigns do know at days. Unfortunately art is conceive as well as clothe and other elements as a corporate element and as he said artists stop being artists when they become in professionals, because they start making “art” for massive consumption and not unique pieces .
ReplyDeleteart always depends on the way people see it, from different perspectives, you can expect to see it from a capitalist way or from an artist way. people just cant expect from art to be seen just from an artist way, art is also a business like everything else, if you take that part away from art, it stops being that popular among people
ReplyDeleteThis man basicly talks about capilatism vs art. i think that is not big deal if the art make part of the system its also a job that can be pay and its price depend on the quality of the product. I believe that any kind of product that is sell in high prices and is advertized is part of capitalism.
ReplyDelete